SEO attracting more visitors

Wouldn’t it be financially life-changing if you could dominate your industry’s product or service by your website being top of the SERPs? The main purpose of this book is to demystify the SEO process and get you to page 1 of Google search results, thereby attracting more visitors to buy your product or service. Introducing “Demystifying the Google Algorithm” by Thomas Gordon Barker who has been a marketer and developer for over 35 years.

Search Background
When Yahoo and WebCrawler were the only search engines that mattered, the first Internet Webmasters were created out of Software Developers who were accomplished coders and thus understood search engine optimisation way back in the 1990’s. Even today, the skills required to optimise a website are best performed by Software Developers who understand the algorithms as well as how to develop a home page front-end suitable for ranking on Google SERPs.

Writing for search engines

You know that if Google likes your website people will also like it because that is what Google tells you right?

If you owned a restaurant and invited a critic to preview your menu and taste the food on opening night, would you not hope to read a good review about it? Just like creating a website and inviting Google to index and rank it. Would you not hope and expect to see your page high up on the Google index?

If your website appeared on page three, four or worse of Google’s SERPs, you’d know how they felt about it. Google uses over 200 ranking factors, including technical factors as well as the content on your website.
If it’s not good for Google, is it good for people?