Website Foundation Review Pricing

Site Structure Review: How It Works and What It Costs

An independent structural review can reveal how your website is organised, whether its most important pages and subjects are being reinforced, and where opportunities exist to strengthen its foundation for search visibility.
There’s one review at one fixed price. Here’s how it works and what it costs, so you know where you stand before we talk.

What it costs

• Your Website Site Structure Review: £1,970
• Optional up to 3 competitors comparison: £3,470

Both are one-off fees. There’s no retainer, and nothing ongoing unless you decide you want it such as a follow-on review after one year.

How it works

1. A first conversation

We talk about your site, which pages matter most to the business, and what’s bothering you about it. I explain how I’ll approach the review, so nothing in the findings comes as a surprise.

2. The analysis

I map your internal links as a graph, with every page a point and every link a connection. I then run a random-walk model over it (a Markov chain, the same idea behind Google’s original PageRank) to see which pages your structure favours and which it neglects. I’m not trying to recreate Google’s algorithm. It’s a model of how your structure spreads importance around the site.

Then I check the model against your server logs, which show where Google’s crawlers actually go. You can read more about how the review works.

3. The findings

In a second call, I walk you through what’s happening, what’s worth changing, and what you can safely stop doing. You keep the written report, so you or your developer can work from it afterwards.

From the first call to the findings usually takes 2 weeks.

Optional: comparing you with competitors

Sometimes the question isn’t only “what’s going on with our site?” but “why are they ahead of us?”

For that, I run the same analysis on up to five competitor websites and compare them with yours. It shows how their structure differs, which pages they’re pushing, and where they’re stronger or weaker than they look.

It costs more than the main review because it’s five sites rather than one, plus the work of comparing them. Most people don’t need it. It’s worth it when you’re in a crowded market and want to know what you’re really up against.

Live sites and rebuilds

The same method works on a site that’s already live and on a new site before it launches. For a rebuild, I can review the new structure on a staging site. Fixing structural problems before launch is a lot easier than fixing them afterwards.

Why I measure things

If something on a website changes, there should be a reason for it, some evidence behind that reason, and a way to see what happened afterwards.

Measurement doesn’t reveal how Google’s private algorithms work. It does give you evidence to look back on, so decisions about your site can be checked rather than taken on faith.

What I don’t do

I don’t offer monthly SEO retainers, implementation, content writing, link building, or ranking guarantees. If you need someone to make the changes, your developer or agency can work straight from the report.

Getting started

Send me your website address and a line or two about what’s on your mind. If you’re not sure whether the review is right for you, ask. I’ll tell you honestly. You might also find it useful to read how Google evaluates websites first. Get in touch.