SEO Strategy Examples: 15 SEO Techniques for Online Growth

An SEO (Search Engine Optimization) strategy is a plan of action designed to improve a website’s visibility in search engine results pages (SERPs) and attract more organic traffic. An SEO strategy typically includes various techniques and tactics, such as keyword research, on-page optimization, link building, and content creation, to improve a website’s rankings and relevance for specific search queries.

Here are my 15 examples of what a good SEO strategy includes:

1. Keyword research: Identify and target the most relevant keywords for your business and website.
2. On-page optimization: Optimize your website’s content and structure, including meta tags, titles, headings, and images.
3. Site architecture: Ensure that your website is easy to navigate and that search engines can crawl and index all of your pages.
4. Content creation: Create high-quality, engaging, and relevant content that targets your audience and includes your target keywords.
5. Content promotion: Promote your content through social media, email marketing, and other channels to increase its visibility and attract backlinks.
6. Link building: Build high-quality, authoritative backlinks to your website from relevant and reputable sources.
7. Local SEO: Optimize your website for local search by including location-based keywords and creating local listings on Google My Business and other directories.
8. Mobile optimization: Ensure that your website is optimized for mobile devices, including responsive design and mobile-friendly content.
9. Page speed optimization: Optimize your website’s load times to improve user experience and search engine rankings.
10. User experience optimization: Improve your website’s usability, accessibility, and overall user experience.
11. Analytics and tracking: Monitor and analyze your website’s traffic and performance to identify areas for improvement and measure the impact of your SEO efforts.
12. Technical SEO: Address technical issues that could impact your website’s performance, including broken links, duplicate content, and crawl errors.
13. Schema markup: Use structured data markup to help search engines better understand your website’s content and improve its visibility in search results.
14. Social media optimization: Optimize your social media profiles and content to increase engagement and drive traffic to your website.
15. Continuous improvement: Continuously monitor and refine your SEO strategy to adapt to changes in search engine algorithms, user behavior, and industry trends.

Overall, an SEO strategy is important for any business that wants to improve its online visibility, attract more organic traffic, and generate more leads and conversions.