Can you guess what is being said? A businessman (David) presenting his SEO plans speaks to his skeptical client (Mr. Harris), and his client replies:

ANSWER: This version provides context for Mr. Harris’s skepticism by mentioning past experiences with unsuccessful SEO investments. It makes it clear why he is cautious and what his concerns are.
MR. HARRIS (skeptical) Look, John, I’ve heard about SEO before. We spent a lot of money on it a couple of years ago, and the results were… underwhelming, to say the least. We can’t afford to throw money at another vague promise.
GORDON (nodding, understanding) I get it. The SEO landscape is always changing, and it can be frustrating if the strategies aren’t executed properly. But this plan is different. It’s based on current best practices and backed by data.

John points to the whiteboard.

GORDON First, we’ll start with keyword research. I’ve identified high-traffic, low-competition keywords related to our industry. By incorporating these into our content, we can rank higher on search engines.

MR. HARRIS (frowning) Keywords? That sounds like a lot of guesswork. How do we know these will actually work?

GORDON (smiling confidently) Good question. I’ve used tools like Google Keyword Planner and Ahrefs to back up my findings with data. Here, take a look.

Gordon hands a printout to Mr. Harris, who skims through it.

GORDON Next, we’ll optimize our on-page elements. This includes meta titles, descriptions, headers, and internal linking. These changes will make our site more attractive to search engines and improve user experience.

MR. HARRIS (raising an eyebrow) And how long will all this take? We need results, John.

GORDON (serious) SEO is a long-term strategy, but we should start seeing improvements within three to six months. It’s about building a sustainable online presence. Additionally, I’ve planned a content strategy to produce regular blog posts, infographics, and videos. Quality content is key for engaging our audience and earning backlinks.

MR. HARRIS (still skeptical) Backlinks? We tried getting those, but it didn’t really pan out.

GORDON (nodding) Yes, backlinks from reputable sites act like votes of confidence for search engines. They show that our content is valuable and trustworthy. I’ve already started outreach to industry blogs and news sites for guest posts and partnerships. This time, we’re targeting more relevant and higher-authority sites.

MR. HARRIS (sitting forward) That sounds more concrete. What about social media? How does that fit into your plan?

GORDON (excited) Great point. Social media can drive traffic to our website and boost our SEO efforts. I’ve integrated a social media strategy to promote our content and engage with our audience. We’ll use platforms like LinkedIn, Twitter, and Instagram to reach different demographics.

MR. HARRIS (considering) It’s a lot to take in, John. But it sounds promising. What kind of budget are we looking at?

GORDON (seriously) I’ve outlined a budget for tools, content creation, and promotional activities. It’s an investment, but the potential ROI is significant. We’ll track our progress with analytics to ensure we’re on the right track.

Mr. Harris leans back, pondering for a moment.

MR. HARRIS (slowly nodding) Alright, John. You’ve convinced me. Let’s give your SEO plan a shot. But I expect regular updates and measurable results.

GORDON (relieved, smiling) You got it, Mr. Harris. I won’t let you down.

Page 2 : SEO plan outlines a structured approach to improving SEO