Technical SEO is a growing field in the UK, and many companies are investing in this area to improve their online visibility and rankings. There are also many job postings for technical SEO positions on popular job search websites. If you are interested in pursuing a career in technical SEO or learning more about the job market in the UK, I recommend checking out job listings and industry resources for more information.
A technical SEO person can be incredibly important for a company that relies on its website to attract and engage customers. Technical SEO involves optimizing the technical aspects of a website to improve its visibility and search engine rankings. This can involve tasks such as improving website speed, fixing broken links, optimizing page titles and descriptions, and implementing structured data.
Here are some reasons why a technical SEO person can be important for a company:
Improve website visibility: A technical SEO person can help to ensure that the website is optimized for search engines, which can improve its visibility and attract more organic traffic.
Increase website speed: Slow website speed can negatively impact user experience and search engine rankings. A technical SEO person can identify and fix speed-related issues to improve website performance.
Fix technical issues: Technical issues such as broken links, incorrect redirects, and duplicate content can harm search engine rankings. A technical SEO person can identify and fix these issues to improve website performance.
Ensure website compatibility: A technical SEO person can ensure that the website is compatible with different devices and web browsers, which can improve user experience and search engine rankings.
Keep up with search engine algorithms: Search engine algorithms are constantly changing, and a technical SEO person can stay up-to-date with these changes and adjust the website accordingly to maintain or improve search engine rankings.
In summary, a technical SEO person can play a critical role in ensuring that a company’s website is optimized for search engines and providing a positive user experience. This can lead to increased website traffic, higher search engine rankings, and ultimately more business for the company.
Technical SEO vacancies
Technical SEO vacancies can be common, depending on the region and the size of the company. Larger companies or those in highly competitive industries may have a greater need for technical SEO specialists, while smaller companies or those in less competitive industries may not have as many available positions. In general, the demand for skilled technical SEO professionals has been increasing in recent years as search engine optimization becomes a more important part of digital marketing strategies.
A technical SEO audit is a comprehensive evaluation of a website’s technical infrastructure and its alignment with search engine optimization best practices. Here are the steps to conduct a technical SEO audit:
- Crawl the website: Use a crawling tool to get a comprehensive overview of the website’s structure and content.
- Analyze the website’s structure: Look for any structural issues, such as broken links, duplicate content, or incorrect use of heading tags.
- Check the website’s accessibility: Ensure that search engines can easily crawl and index the website’s pages by checking for proper use of robots.txt, sitemap.xml, and meta robots tags.
- Evaluate the website’s load time and mobile-friendliness: Check the website’s load time and its mobile-friendliness using Google’s PageSpeed Insights and Mobile-Friendly Test.
- Evaluate the website’s content: Check for thin or duplicate content, keyword cannibalization, and overall keyword usage.
- Look for technical SEO issues: Check for common technical SEO issues such as canonicalization, pagination, and hreflang tags.
- Analyze the website’s backlink profile: Check the website’s backlink profile for any unnatural or spammy links that could be hurting the website’s ranking.
- Prepare a report: Compile a report of all the findings, including recommendations for fixing any technical SEO issues.