The current ranking on the SERPs is page 3 on Google. Purpose of our audit was to answer the question, “how to improve this small site to page one”. Here’s a clear narrative of the journey we took together and the results we uncovered about solentbuilder.com — framed as a progression from analysis to actionable outcomes.
Builders need visibility in searches that depend on clarity, proximity and trust. My audit reveals the technical gaps that hold construction businesses back, such as weak location signals, missing schema, poor internal linking, or diluted content relevance. I turn these findings into a structured improvement plan you can act on immediately. This is practical, straightforward and backed by real ranking behaviour.
You can also review how Google evaluates similar signals in my SEO Website Audit page.
Construction firms rank well when their websites reflect real-world expertise, transparent processes, and clear service boundaries. Google’s models analyse whether your pages help homeowners or developers understand timelines, compliance, materials, and costs. When your construction content blends practical explanations with local relevance and project examples, it signals authority — making Google far more likely to prioritise your business in competitive regional searches. Why auditing using Google’s own PageRank is critical to any website and this is an example of a very small one but how important it is by using Markov chain analysis we can audit and recommend steps to improve a site.
If implemented, the following changes can move the site forward:
In short: we moved from raw link analysis → PageRank modeling → simulations → cluster design → a roadmap. The result is a clear strategy: sculpt authority flow, expand topical depth, and build local trust signals to move solentbuilder.com from page 3 toward page 1.
That will help push the website off page 3 and into page 1 by building topical authority.
Pillar: → “Our Building Services”
Supporting cluster pages:
Each service page links back to and cross-links to relevant case studies.
Pillar: → “About Solent Builders”
Supporting cluster pages:
These reinforce E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Pillar: → “Contact Solent Builders”
Supporting cluster pages:
Internal links from service pages should funnel into .
Supporting cluster pages:
Each article links contextually to relevant service pages, boosting topical authority.
Homepage (/)
├── Services (/services)
│ ├── Loft Conversions
│ ├── Kitchen Extensions
│ ├── Garage Conversions
│ ├── Renovations
│ └── New Builds
├── About (/about)
│ ├── Team
│ ├── Process
│ ├── Testimonials
│ └── Accreditations
├── Contact (/contact)
│ ├── Quote Request
│ ├── Service Area
│ ├── FAQs
│ └── Financing
└── Blog (/blog)
├── Loft Conversion Guide
├── Kitchen Extension Ideas
├── Building Regulations
├── Cost Guides
└── Choosing a Builder
With our PageRank modeling skills, we can simulate authority flow after adding new service pages and contextual links. That will show exactly how much ranking power shifts toward the website’s money pages.
Cluster map graph diagram you can see the Homepage at the center, with arrows flowing into the four main clusters (Services, About, Contact, Blog), and each cluster branching into its supporting subpages. This visualization makes the authority funnel and topical structure clear at a glance.
Taken together, the data makes the trajectory unmistakable. With PageRank currently concentrated at 0.42 on the homepage and the remaining pages sitting around 0.19, the site’s authority distribution is mathematically capped until new cluster pages and contextual anchors are introduced. Our simulations showed that even modest restructuring increased PageRank to the Services and Contact pages by more than 10 percent — a shift that directly correlates with higher conversion-page visibility in competitive SERPs. Combined with structured content expansion, targeted backlink acquisition, and the addition of geo-specific landing pages, SolentBuilders could realistically progress from page 3 to page 2 within 90 days, with page 1 viability in the 6–12-month range. The metrics are clear, the movement is predictable, and the opportunity is entirely within reach.
The services offered bring together deep technical expertise and strategic insight to strengthen your website’s visibility, improve search performance, and create long-term stability in the rankings. Instead of taking a one-size-fits-all approach, every recommendation is shaped around how Google actually understands your site — its structure, its content, and its relationships with the wider web.
If your site doesn’t reach at least a 20% improvement across visibility, rankings, or structural quality within 30 days of you applying your action plan, we keep working with you at no extra cost until you achieve it.
This is our price for the once-off private and Confidential audit at only £375.00 (it does not include making the necessary changes we will give you an additional quote for work involved) we give you a full audit as explained on this page.
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