Google Revealed August 2023 Core Update: What You Need to Know

In the ever-evolving landscape of online search, staying updated with Google’s algorithm changes is crucial for website owners and digital marketers. Google’s latest move in this dynamic game is to reveal the release of its August 2023 core update. This marks the second significant core update from Google this year, following the March 2023 core update. The rollout of this update is anticipated to span over a period of up to two weeks.

Recapping the March 2023 Core Update

Before delving into the details of the August update, let’s take a quick trip down memory lane to revisit the March 2023 core update. It commenced its rollout on March 15 and concluded on March 28, making it over five months since its last appearance on the scene.

Official Announcement on Twitter

Google took to its official Twitter account to make the announcement regarding the August 2023 core update. In a concise statement, they declared, “Released the August 2023 core update. The rollout may take up to 2 weeks to complete.” This tweet served as the official notice of the impending changes in search rankings.

Navigating the Impact of Core Updates

If you’re wondering how to navigate the potential impact of this core update on your website, Google has offered some guidance. It’s essential to note that there are no specific actions to take to recover from a negative rankings impact. Google suggests that such an impact may not necessarily indicate any issues with your web pages.

Instead, Google provides a list of questions to consider if your site experiences a hit from a core update. Additionally, they highlight that some recovery might be observed between core updates, but the most substantial changes typically occur after another core update.

Why You Should Care

Why should digital marketers and website owners care about these core updates? Well, whenever Google modifies its search ranking algorithms, it can significantly influence how your website performs in search results. Understanding when these updates occur can help you decipher whether any fluctuations in your website’s performance are due to changes you made or alterations in Google’s ranking algorithm.

With the August 2023 core update now in play, it’s advisable to keep a close eye on your website’s analytics and rankings over the coming weeks to gauge its impact on your online presence.

Previous Updates in 2023

Before the August core update, the last confirmed update from Google was the April 2023 reviews update, which spanned from April 12 to April 25. Additionally, the February 2023 product reviews update took place from Feb. 21 to March 7, marking a significant event in the search world.

Google has committed to updating its ranking release history page once the rollout of the August 2023 core update is complete. This transparency helps website owners and digital marketers stay informed about Google’s efforts to provide the most helpful and reliable search results.

The Impact and Recovery from Core Updates

It’s important to understand that core updates can have varying effects on a website’s search performance. These effects can be positive, negative, or even non-existent. Google emphasizes that a decline in performance after a core update doesn’t necessarily signify an issue with your website. It’s just one of the many variables in the ever-evolving world of online search.

On 22 Aug 2023 10:37 PDT Google Reveals the August 2023 core update.

The rollout may take up to 2 weeks to complete.
The August 23 Core Update may take up to two weeks to complete its rollout. During this time, website owners and SEO professionals may notice changes in their website rankings and organic traffic. It’s important to monitor the performance of your website and make any necessary adjustments to ensure that your content aligns with Google’s ranking criteria.

In conclusion, Google’s August 2023 core update is now live, and it’s ushering in potential changes in search rankings. As a digital marketing professional or website owner, staying vigilant and monitoring your website’s performance during and after this update is essential to adapt and thrive in the competitive online landscape.