How SEO Is Changing After the Launch of AI Models
In mid-2025, the UK SEO landscape crossed a critical threshold. With AI summaries embedded in Google’s results and the UK rollout of AI-forward search experiences, the long-standing “rank high, get clicks” playbook is under pressure.
Markov Chain Analyze – Case Study
-
Early ranking models (2000s–early 2010s) leaned heavily on Markov chain mathematics — especially in PageRank.
-
PageRank is literally a Markov chain: each page is a “state”, each link a “transition”, and the stationary distribution gives the probability of landing on that page (its authority).
-
Variants of this were used not only for link graphs, but also for things like click models (predicting user navigation from SERPs).
A Markov chain models website user navigation as a stochastic process where the next page visited depends only on the current page SEO Page Rank Case Study using Markov Modelling
What is BERT?
BERT = Bidirectional Encoder Representations from Transformers (2019).
Explanation: How Google’s Transformer Changed Search & SEO
It is nice to know how Google works and people should understand and just not panic when Google announces an update.
Knowing who to call to be able to understand how this all works for your website is simple and you can compare our SEO packages and prices. They say SEO is both an art and a science. The science part has become more important today and we explain it in clear plain English. Staying confident in your strategy means understanding the forces shaping search itself — and how AI search is reshaping UK SEO explains the latest shifts in ranking logic and semantic evaluation.
Next Steps for Your SEO
Ready to take action? Pick the path that fits where you are today.
SEO Packages & Pricing One-Day SEO Rescue Technical SEO Audit Our Services Case Study
Not sure what’s right for you? Contact me and we’ll figure it out together.
Learn 10 proven strategies for boosting your website’s traffic. If you run a website, you know how important it is to attract visitors. But with so many websites competing for attention online, it can be hard to stand out.
A Guide to Effective Optimization Strategies with T.G. Barker’s Book. For many website owners, SEO can be a confusing and overwhelming topic.
In 2023: 10 Critical Mistakes You Must Avoid. Essential for any website that wants to attract traffic and stay competitive online. However, with constantly changing algorithms and best practices, it’s easy to make mistakes.
Google evaluates the content of a website using a complex algorithm that takes into account multiple factors. How does Google evaluate a websites content
Search engine optimization is the process of optimizing a website to improve its ranking and visibility in search engines. Understanding the Importance of Driving Organic Traffic
As a practitioner, there are several software tools that can aid in developing the best ranking web page. Top 10 Must-Have Software Tools
Authors note
Demystifying: A beginners guide to ranking higher on search engines
How to Evaluate your own website
The author’s goal in writing this book is to provide readers with one of the best books providing valuable insights into what Google algorithms looks for in websites today and how they can leverage that knowledge to improve their search rankings, considering the latest algorithm updates. The book covers critical HTML tags and expressions and teaches readers how to find keywords from their online competitors. By understanding Google’s objectives and creating content that is fresh, trustworthy, and useful to visitors, readers can achieve a highly-ranked, Google-friendly website that adapts to any algorithm updates. Read more about
Embarking on a Journey to Success
User Experience (UX): Your website should be easy to navigate and understand, and should provide a seamless experience for users. Evaluate your website’s layout, typography, colors, and content organization to ensure they are visually appealing, clear and concise.
Content: Evaluate the quality and relevance of your website’s content. Ensure that it’s up-to-date, informative, and provides value to your target audience. Check for grammatical errors and ensure that your website’s content aligns with your brand’s message and values.
Speed and Performance: Your website’s load speed and performance are crucial factors for user experience. Use free online tools such as Google PageSpeed Insights to analyze your website’s load time and performance. If your website is slow, it may be due to the size of the images, outdated plugins, or other technical issues.
Evaluate your website’s search engine optimization to ensure that it’s optimized for search engines such as Google, Bing, or Yahoo. Check if your website has proper meta tags, headers, and alt tags. Use free online tools such as SEMrush or Moz to analyze your website’s SEO and identify areas for improvement.
Goto Linkedin page
Latest News: The Networking Nexus: Harnessing the Power of LinkedIn for SEO
Unveiling Major Algorithm Updates
Unveiling-the-secrets-of-google-algorithm-updates
Unstoppable Professional Service
Explore the cutting-edge compendium, hailed as the new benchmark for digital marketers seeking the best strategies.
Backlink strategies leverage Linkedin
Dominate Your Local Market: The Power of Local for Small Businesses.