The book, Demystifying the Google Algorithm search engine optimization (SEO) by the author Thomas Gordon Barker emphasizes the importance of high-quality, original content that provides value to readers in search engine optimization (SEO). Begins with a story about the author meeting a professor who claimed that zero is not a number. The author then goes on to explain that just as the answer to whether zero is a number is not always obvious, neither is SEO. The book is dedicated to those who did not experience the beginning of the commercial web and aims to provide information and techniques for optimizing a website for search engines. The book also covers topics such as keyword research, writing for search engines, Google's algorithms, mobile-first indexing, local search, and website speed. The author hopes to inspire readers to learn SEO and to gain the confidence to reach their target audience and appear on the first page of Google search results. In the first chapter of this book, the author shares their extensive experience in the tech industry, where they have worked as a freelancer and owned their own company for the past 25 years. They have worked with several well-known brands such as Superga Shoes, Kappa Italian Sportswear, Häagen-Dazs, Old El Paso, and Dr. Oetker. The author's goal in writing this book is to provide readers with valuable insights into what Google looks for in websites today and how they can leverage that knowledge to improve their search rankings. The book covers critical HTML tags and expressions and teaches readers how to find keywords from their online competitors. By understanding Google's objectives and creating content that is fresh, trustworthy, and useful to visitors, readers can achieve a highly ranked, Google-friendly website. It highlights the negative impact of keyword stuffing and Black Hat SEO