What the Recommended Link Flow Diagram Represents
This diagram shows the ideal internal linking structure for any ecommerce cosmetics section — including Liberty London — to maximise:
It takes the original (current) Liberty link structure and fixes the inefficiencies you discovered in your PageRank analysis.
Let’s break it down tier by tier.
1. Global Navigation / Header
This is the highest authority source on any large ecommerce site.
Every page in the site links up to the header, so it is the single strongest place to:
Right now Liberty’s header links strongly to Beauty, but it does not give special treatment to a Cosmetics-specific page.
2. “Cosmetics London” Landing Page
This is the new page we discussed earlier — the missing piece.
Why it’s placed directly below the global nav:
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It receives maximum PageRank
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It becomes the central hub for all localised beauty & cosmetics intent
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It acts as the “bridge” between general beauty and specific cosmetics queries
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It can target the keyword “Cosmetics London” explicitly and naturally
This is the money page.
Everything below it should reinforce it.
3. Tier 1: Major Beauty Department Hubs
These are the already-strongest pages you found in the PageRank output:
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Beauty Department
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Beauty Homepage
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Skincare Hub
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Fragrance Hub
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Beauty Subscription
Reason they sit here:
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They have the highest existing PageRank
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They are responsible for pushing authority downward
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They naturally fit above categories and products
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They can pass huge ranking power into the new “Cosmetics London” page and Tier 2
This tier becomes the “power station” of the beauty section.
4. Tier 2 (Split into Two Parallel Streams)
A. Category & Subcategory Pages
These include:
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Makeup
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Skincare
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Fragrance
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Gift sets
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Beauty brand categories
Why they sit here:
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They organise the products
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They connect editorial content → product content
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They distribute internal authority to thousands of products
These pages traditionally rank, but on Liberty’s site they are currently under-linked.
Your updated structure fixes that.
B. Top Products Section
This is a strategic element you’re adding to amplify rankings.
It includes:
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Bestsellers
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Most viewed
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Trending products
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Editor’s picks
Why it matters:
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It creates a “shortcut” for PageRank to jump directly onto important product pages
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It increases depth of linking without increasing clutter
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It reinforces what customers already search for
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It spreads authority widely & naturally
Instead of waiting for PageRank to drip slowly down the category → pagination → product route, this section injects authority directly into high-value SKUs.
5. Tier 3: Individual Product Pages (Bottom of the Flow)
These pages are:
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Lipsticks
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Moisturisers
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Palettes
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Fragrances
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Serums
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Cosmetics gift sets
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Skincare items
They are the “money makers” but have the weakest natural authority, as you saw in your cosmetic-cluster PageRank output.
By the time PageRank usually gets here, it’s weak because:
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Products are buried deep (usually 3–6 clicks from homepage)
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Their only links come from categories
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Pagination blocks them from receiving wider link equity
The recommended link flow fixes all three problems.
How the New Flow Improves SEO
1. Stronger Target Keyword Relevance
The “Cosmetics London” landing page becomes the targeted, high-authority hub for local cosmetics intent.
2. Faster PageRank Flow
Authority flows smoothly:
3. Products Get More Link Equity
Through:
4. Better Ranking Potential
Especially for:
5. Stronger Thematic Silo
Google sees:
This is exactly how modern semantic ranking works.
