
SEO Services Built Around How Google Works
Rather than chasing trends or isolated ranking factors, my SEO services focus on strengthening the foundations that Google consistently rewards.
Technical SEO & Site Structure
I identify and fix the technical issues that limit search visibility, ensuring your website can be crawled, understood, and trusted by search engines.
- Technical SEO audits and prioritised fixes
- Site architecture and internal linking optimisation
- Indexation, crawl efficiency, and performance issues
- Stability and platform-related SEO problems
Content Optimisation That Attracts the Right Traffic
SEO is not just about visibility — it’s about attracting visitors who are ready to engage, enquire, or convert.
- Aligning content with real search intent
- Strengthening topical relevance and authority
- Optimising pages for commercial and informational queries
- Improving engagement and conversion signals
Local & Competitive SEO for London Businesses
For businesses competing in London and surrounding areas, visibility depends on precision rather than volume.
- Local search optimisation and Google Business visibility
- Competing effectively in high-density markets
- Strengthening authority against established competitors
- Supporting growth from local to national search presence
Measurable, Data-Driven SEO Progress
Every SEO decision is guided by data, not assumption. Progress is tracked, measured, and refined so you always understand what is happening and why.
- Clear reporting on changes and impact
- Evidence-based decision making
- SEO aligned with real business goals
A Practical SEO Process — Not Guesswork
SEO works best when it follows a clear, methodical process. Every engagement begins with understanding how your website currently performs, where opportunities exist, and what changes will deliver the most impact.
Initial Assessment & Prioritisation
- Review of technical foundations and site structure
- Identification of search visibility gaps
- Prioritisation based on impact, not effort
Implementation & Optimisation
- Targeted technical fixes and structural improvements
- Content refinement aligned with search intent
- Authority and relevance strengthening
Measurement & Refinement
- Performance tracking against agreed objectives
- Ongoing refinement based on real data
- Adjustments aligned with algorithm and market changes
SEO Experience Across Competitive Industries
My SEO work spans a wide range of sectors, including highly competitive and regulation-heavy markets. This breadth of experience allows strategies to be adapted to the realities of different commercial environments.
- Professional services and consultancy
- Automotive and used vehicle businesses
- Healthcare and medical professionals
- Property, construction, and finance
- Ecommerce and online retail
Why This SEO Approach Is Different
Many SEO services focus on isolated tactics or short-term wins. My approach treats SEO as a connected system, where structure, content, authority, and performance work together over time.
- No reliance on trends or unsupported tactics
- Decisions backed by evidence and experience
- Clear explanations — no black-box SEO
- Strategies designed for long-term stability

