Why SEO Matters for Construction Companies
- Win more work: Appear when people search for services such as loft conversions, kitchen extensions, new builds, or commercial fit‑outs.
- Outrank directories: Compete with platforms like Checkatrade, TrustMark, Houzz, and MyBuilder that crowd the first page.
- Build credibility: Optimised case studies, testimonials, and photo galleries demonstrate quality and reduce buyer hesitation.
- Own your local area: Dominate map results and “near me” searches (e.g., builder in Slough, contractor Berkshire).
Key SEO Challenges in Construction
- Service variety, thin pages: Many sites list services but lack individual, in‑depth pages targeting each high‑intent term.
- Heavy imagery: Portfolio photos and drawings slow sites if not compressed and marked up (alt text, structured data).
- GBP underused: Google Business Profile is often incomplete or inconsistent, costing valuable map pack visibility.
- Duplicate messaging: Generic copy reused across services/locations can be filtered as low‑value.
What Success Looks Like (Example Scenario)
Imagine a Slough‑based builder aiming to grow enquiries for kitchen extensions and loft conversions. By creating focused service pages, adding Slough/Berkshire location variants, improving page speed and image optimisation, and fully completing their Google Business Profile, they start appearing in both map results and organic listings. The outcome is a steady rise in qualified enquiries from homeowners and architects searching for those specific services.
Our Approach for Builders & Contractors
- Research & strategy: Map real‑world services to high‑intent keywords (e.g., basement waterproofing, timber frame new build, project management).
- Local SEO: Slough/Berkshire location pages, NAP consistency, local citations, and review acquisition.
- Technical SEO: Image compression, Core Web Vitals, crawl‑friendly architecture, schema for projects and reviews.
- Conversion design: Trust blocks, FAQs, before‑after galleries, and clear CTAs to book site visits.
- Content & PR: Guides on planning permission, permits, and materials; earn links from local partners and suppliers.
Get Started
If you’re ready to turn search visibility into signed projects, we can help you prioritise the quickest wins and build a plan for sustainable growth.
