AI experts love to talk about LLMs — Large Language Models, that is, not “Large Lady Models,” as one poor person thought this acronym meant on social media. Either way, they’re shaping how we discover information online.
ChatGPT remains the world’s most widely used conversational AI, but unlike search-focused systems such as Perplexity or Gemini, it doesn’t consistently show live citations or source links from web pages. Instead, it uses a combination of its trained model and selective live browsing for context and factual updates.
While you can’t directly “rank” inside ChatGPT, the quality and structure of your content still matter. When ChatGPT pulls real-time information via its Browse tool, it tends to reference well-structured, original, and authoritative sources.
What to do: Ensure your site is crawlable, fast, and factual. Avoid content obfuscated by JavaScript, and include clear authorship or publication details. Even without direct ranking, high-quality content can indirectly shape the information ChatGPT delivers to millions of users.
Perplexity blends search and conversation, and unlike ChatGPT, it cites its sources directly. If your content is clear, factual, and original, it may be quoted with a visible link back to your page.
What to do: Publish unique insights, use readable HTML structure, and include data or explanations that demonstrate expertise.
Claude powers AI chat features in tools like DuckDuckGo and prioritizes structured, factual writing over fluff. It rewards logical flow and transparency.
What to do: Use subheadings, summaries, and factual statements that are easy to extract.
Brave runs on its own index — not Google’s — meaning your site can appear in its summaries even without top Google rankings.
What to do: Keep technical SEO clean (canonical tags, speed, schema). Write concise, factual paragraphs.
You.com favors short, answer-style content — FAQs, lists, and quick guides. It’s an ideal platform for structured answers.
What to do: Use bullet lists, FAQs, and question-style headings with schema markup.
Snowflake Search, built on NeevaAI’s foundation, rewards data-rich, analytical content over generic text.
What to do: Include metrics, results, or case studies that show measurable outcomes.
Apple’s AI summarization within Safari will allow users to consume content without visiting sites directly.
What to do: Write clear, grammatical sentences, and include brief summaries or TL;DR sections.
Meta AI surfaces web and social content inside feeds and DMs, using brand consistency to verify trust.
What to do: Align your website messaging with your LinkedIn and social pages. Include visible author bios and contact details.
Arc’s “Browse for Me” feature reads and summarizes pages to create AI-generated digests. Clean HTML is key.
What to do: Use semantic HTML (<main>, <section>, <article>), avoid JavaScript-heavy loading, and keep content fast and readable.
All these systems rely on semantic understanding — they read meaning, context, and relationships, not just keywords. To be included, your site must be:
That’s where TGBarker stands out. Using Markov modelling and graph theory, we analyse authority flow and predict how AI systems interpret website structure. In other words, we model what others guess.
Understanding content flow through the web’s knowledge graph makes inclusion in Gemini or Copilot a by-product of precision, not a goal in itself.
The next era of SEO isn’t about chasing algorithms — it’s about aligning with how AI understands truth and relevance. When your content is structured, clear, and mathematically sound, AI systems like Gemini, Copilot, and Perplexity will find it — and use it to power the future of search.
At TGBarker, we don’t chase inclusion; we engineer it — through precision, modelling, and clarity. Because when you understand how Google thinks, you don’t have to shout to be heard. You just have to speak its language.
