Experienced technical SEO professional

Step into the future of search engine optimization with the state-of-the-art book that is redefining the industry’s best practices.

Thomas Gordon Barker is an experienced technical SEO professional, with a career spanning over 35 years in software development and search engine optimization. He has worked with major brands and small businesses alike, helping them improve their online visibility and attract more visitors and revenue by optimizing their websites for search engines. His deep understanding of search engine algorithms and Google’s over 200 website indicators comes from years of study and trial and error. Encouraged by his peers, he has also authored a book titled “Demystifying the Google Algorithm,” which sheds light on the intricacies of Google’s search algorithm and is now available on Amazon. With his extensive knowledge and expertise, Thomas Gordon Barker has established himself as a trusted authority in the field of SEO. Now living in London arrived from South Africa three years ago.

Profile
I have a rather unique skill set – foresight combined with digital know how. Back before the internet and search engines were household words, I came up with the idea of developing a website for my wife, a hairdresser, who was looking for ways to attract more customers to her business. It was unheard of in those days that a hairdresser would attract any business from the web. Funny to think that now.

Anyway, due to my expertise and knowledge, her website appeared on Page 1 of Google and she ended up earning more in a month than she had been earning in an entire year! This does not sound very exciting today but then in 1998 was unheard of.

And I have been achieving this ever since – being able to use technical SEO skills so clients’ websites get ranked on the first page and sometimes as the No.1 listing. The business I set up in 1997 was thriving and I moved to the UK in 2021. It helps that I am a former top Ad Executive with 17 years in the advertising industry. Running a business means you have to be hands-on so learning different technical web-based skills has been part of the inherent journey.

As well as all of the above, I pick up skills and adapt to ever-changing situations quickly and easily, turning my hand to pretty much anything that is thrown at me. I am constantly striving for excellence and would love to see what I could do for you and your organisation.

Please check and contact me at Gordon at Gordon@23dot.net and I will get back to you as soon as possible.
A results-driven, accomplished and versatile SEO Specialist with advanced, hands-on technical skills and the ability to comprehensively use analytics tools to meticulously analyze websites. Flexible and personable, adapts quickly to an ever-shifting and competitive sector by thinking outside the box. Galvanizes teams to perform to their potential and can communicate concisely at all levels.

What this website is all about

On my website, “SEO Book 2023 / 2024,” I focus on delivering comprehensive information and strategies related to search engine optimization (SEO) and website optimization. I cover a broad range of topics, including sharing best practices for improving website user experience (UX) and proven SEO strategies for boosting website traffic. I provide specific SEO tactics tailored to industries such as car insurance, insurance companies, and the banking industry.

Within my website, you will find a wealth of articles and discussions that delve into various aspects of SEO, including backlink strategies, local SEO implementation, and optimization techniques for specific sectors like e-commerce, hospitality, tourism, and the newspaper industry. I discuss critical subjects such as website ranking factors, the effective utilization of Google Analytics, improving domain authority, and establishing trust and credibility in your website.

My goal is to serve as an educational resource, providing practical advice, guidance, and resources for individuals and professionals seeking to understand and implement effective SEO strategies throughout the year 2023. I also share my expertise, particularly my insights into demystifying the Google Algorithm and technical SEO.

Overall, my website aims to empower you with the necessary knowledge and tools to enhance your website’s visibility, increase organic traffic, and improve search engine rankings through the implementation of effective SEO techniques.