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Anyone looking for a job for a technical SEO person may find a lot of confusion. Among companies, there is some misunderstanding about what a Technical SEO officer is. When applying for a Technical SEO executive position, most companies advertise and expect the candidate to have the following skills:

Your role as a Technical SEO Executive will involve (as advertised):

• Performing keyword research and competitive analysis
• Understanding and implementing technical SEO audits and changes
• Executing on-page optimisations
• Implementing changes in content management systems (CMS)
• Managing content production by planning content calendars and collaborating with content writing teams, supporting them on SEO
• Devising/executing methods to track, report, analyse and improve SEO performance
• Collaborating with SEO managers, in-house marketing teams, developers and product teams
• Developing new SEO tests, strategies, and communicating these with stakeholders
• Keeping up to date with the latest SEO trends, strategies and algorithm changes

The title for this advertised job should have rather been, ‘SEO Specialist’.

Some of the job titles for SEO Executives are as follows.

SEO Specialist
The SEO Specialist is responsible for developing and implementing effective search engine optimization strategies to improve website ranking and visibility. They conduct keyword research, analyze website traffic and user behavior, and create SEO-friendly content. They also monitor and report on website performance, identify areas for improvement, and make recommendations for optimizing website content and structure.

SEO Manager
The SEO Manager oversees the SEO team and is responsible for developing and implementing SEO strategies across multiple websites and channels. They collaborate with content creators, web developers, and other stakeholders to ensure that all aspects of SEO are integrated into the overall digital marketing strategy. They also analyze data and metrics to measure the effectiveness of SEO campaigns and make recommendations for improvements.

SEO Analyst
The SEO Analyst is responsible for monitoring and analyzing website traffic, keyword performance, and other metrics to identify opportunities for optimization. They also conduct competitor analysis and track industry trends to inform SEO strategy. They work closely with the SEO team to implement changes and measure the impact of those changes on website ranking and traffic.

Content Marketing Manager
The Content Marketing Manager is responsible for creating and implementing content marketing strategies that align with SEO goals. They work closely with the SEO team to ensure that all content is optimized for search engines and that it effectively engages target audiences. They also track and analyze content performance and make recommendations for improvement.

Digital Marketing Manager
The Digital Marketing Manager oversees all aspects of digital marketing, including SEO, content marketing, social media marketing, email marketing, and paid advertising. They develop and implement strategies that drive website traffic, improve brand awareness, and increase conversions. They also manage budgets, track ROI, and report on performance metrics.

Link Building Specialist
The Link Building Specialist is responsible for developing and executing link building strategies that improve website ranking and visibility. They identify link opportunities, build relationships with other websites and influencers, and create content that attracts links. They also track and analyze link performance and adjust strategies as needed.

The official role of a Technical SEO is as follows:

• Conducting website audits to identify technical issues.
• Analyzing metadata, URL structure, sitemap, and robots.txt file to ensure easy crawling and indexing.
• Optimizing website speed and performance by working with web developers to improve coding, compress images, and enable browser caching.
• Ensuring website security and protection against hackers by implementing SSL certificates, two-factor authentication, and software updates.
• Having a good understanding of HTML, CSS, JavaScript, and other web technologies.
• Excellent analytical skills to analyze website data and identify trends.
• Effective communication skills to work with web developers and stakeholders.
• Technical SEO plays a critical role in improving website visibility and performance on search engines.
• It helps improve user experience, increase website traffic, and ultimately lead to higher conversions and revenue.
• Technical SEO can also help businesses adapt to changes in search engine algorithms and stay ahead of their competitors.

Introduction:

Search Engine Optimization (SEO) is a crucial aspect of digital marketing, and it encompasses various techniques to increase website traffic and visibility. Technical SEO is one of the three primary types of SEO, along with on-page and off-page SEO. The official role of a technical SEO expert is to analyze and optimize the technical aspects of a website to enhance its visibility on search engines. This essay will discuss in detail the official role of a technical SEO, the skills required for the job, and the importance of technical SEO in digital marketing.

Role of a Technical SEO:

The role of a technical SEO is to analyze a website’s technical structure and identify any issues that may affect its ranking on search engines. The expert needs to have a good understanding of the technical aspects of a website such as HTML, CSS, JavaScript, and server-side technologies. The technical SEO expert should be able to work with web developers to ensure that the website’s technical structure is optimized for search engines.

One of the primary responsibilities of a technical SEO expert is to conduct a website audit to identify any technical issues that may affect the website’s performance. This includes analyzing the website’s metadata, URL structure, sitemap, robots.txt file, and mobile-friendliness. The expert needs to ensure that the website is easy to crawl and index by search engines.

Another crucial role of a technical SEO expert is to optimize the website’s speed and performance. A slow-loading website can negatively impact user experience and affect the website’s ranking on search engines. The expert needs to work with web developers to optimize the website’s code, compress images, and enable browser caching to improve the website’s loading speed.

Furthermore, the technical SEO expert needs to ensure that the website is secure and protected from hackers. This includes implementing SSL certificates, enabling two-factor authentication, and keeping the website’s software updated.

Skills Required for the Job:

To be an effective technical SEO expert, one needs to have a combination of technical and analytical skills. The expert needs to have a good understanding of HTML, CSS, JavaScript, and other web technologies. The expert should be able to identify and fix technical issues on a website.

In addition, the technical SEO expert needs to have excellent analytical skills to analyze website data and identify trends. The expert should be able to use tools such as Google Analytics and Google Search Console to track website performance and identify any issues that need to be addressed.

Moreover, the technical SEO expert needs to have good communication skills to work with web developers and other stakeholders. The expert should be able to explain technical issues in simple terms and provide actionable recommendations to improve website performance.

A Technical SEO person is primarily concerned with website speed and other technical issues, whereas advertised jobs prefer an all-around SEO person. To avoid confusion, this needs to be corrected in a company’s vacancy job description.